Affiliate marketing is all about more than simply slapping up a site with some text and automatically covering it with affiliate links. It takes work. Today’s web users are savvy enough not to click on those affiliate links, but honestly, they do exist. The trick is being able to recognize them as such and then to write content that will actually draw the reader’s into your site to read what you have written. If you can do that, your affiliate marketing websites will be ready to promote and make money for you.
So, how do you go about affiliate marketing websites? Well, the first thing you need to realize is that you have to have an audience. An audience that’s interested in what you have to say, that’s what. Let’s look at the types of audiences you can target through affiliate marketing:
The best affiliate marketing programs encourage your target audience to become regular readers. So the second step is to provide your readers with the things that keep them coming back, week after week. This means that you should always offer tips, other articles, special reports and so forth that will keep your readers coming back for more.
If you’re into outdoor gear affiliate marketing websites, then your website has to cater to your target audience. One thing you might want to consider is offering digital photography instruction to your readers. Let’s say that your digital photography school offers classes for both amateurs and professionals, and one of those classes is the” snapping pictures” class. Now, this is a great class for your target audience – a group that love to capture stills in beautiful outdoor scenes, but who doesn’t know much about technical aspects of digital photography.
But what if your affiliate marketer isn’t fond of photographing outdoor scenes? If that’s the case, then you should look for affiliate products related to information about taking photos. For example, if you’re an affiliate marketer promoting a site that sells DJ headphones, you might want to offer “how to DJ headphone” tips to your readers.
If you’re promoting an info product, you need to find a niche that won’t turn off your target audience. You can do this by finding the people who are already interested in the product and finding out what they want. For instance, if you’re promoting a digital photography school, you can find out what your target audience is by reading digital photography school reviews. If you see that a lot of people are complaining about something, then chances are, your potential readers aren’t exactly what you’re looking for. In other words, you’ll have a hard time converting them to buyers if your info product doesn’t address this concern first.
Lastly, when choosing affiliate marketing programs to promote, it helps to consider how your audience will benefit from the product or service. Some affiliate marketing programs are only relevant to specific audiences. Say, for instance, you have an affiliate program for a car gear blog. If you’re targeting middle-aged men who drive fancy cars, you probably don’t want to promote auto parts on your photography website. There are more niches that target an entirely different audience.
Finding the right affiliate marketing programs isn’t always easy, though. There are plenty of affiliate marketing programs that cater to just about any niche imaginable. You can go to Awin, which focuses on “creative professionals” and has a very high payout percentage. Alternatively, you can go to Cj affiliate, which focuses on “innovative professionals.” This one has a higher payout percentage and a much wider array of niches. For beginners, Awin and Cj affiliate are great starter affiliate marketing programs to get started with.