How to Make Money on YouTube – Monetization Basics
Okay, ad revenue is by far the most obvious means to create money from YouTube. But that certainly is not the only method or even the safest way. (Spoiler: the safest way to make money from YouTube is all of the other ways to make money from YouTube are either free or paid through advertising.) If you have ad revenue burning a hole in your pocket, and you’re interested in how to make money on YouTube, let’s break down the pay-per-click (PPC) networks and see how they compare to YouTube.
AdWords are Google’s (and others’) short term pay-per-click partner program. It offers advertisers the opportunity to bid on keywords relevant to their product and generate payouts based on how many clicks on their ad are generated. PPC works great for websites with relevant content and a large user population, but as soon as you stop paying for each click, you’re finished. So, how to make money on YouTube using a PPC campaign?
First, let’s talk about affiliate marketing. You can make money from affiliate marketing in two primary ways: with your own products or with an affiliate partner’s products. With your own merchandise, you can choose to sell your own items (such as videos) or you can work with an affiliate company that offers a selection of popular merchandise items from which you can choose. For example, one popular company has thousands of different types and styles of jewelry from which you can choose. You can sell any item that the company offers in whatever quantity you wish. Most successful youtubers make a little money every month on their affiliate partnership sales.
Another way how to make money on YouTube is through “monetizing” your channel. Basically, you add value to your channel by purchasing advertising. When people click on your ad, you make money from it. This isn’t the same as Pay Per Click, though it’s by far the most popular means of monetization. Instead of paying Google every time someone clicks on your ad, you pay an affiliate company a pre-determined amount for each individual sale.
The easiest way to monetize your channel is by buying individual ads with a network like ClickBank. ClickBank specializes in selling digital products that you can use on your channel to advertise your own items, or you can choose to promote an affiliate product. Either way, you have to remember that each advertisement is associated with a unique URL that viewers can click on to go to the advertiser’s site if they want to buy. If you don’t have a product of your own to promote, there are plenty of products that you can use to monetize your channel. You can also sign up for partner programs with other websites and companies that focus on specific niches, which would make it easier to attract a large audience.
The final way you can monetize your channel is through the Many program. This is a membership service that some websites offer in order to give their subscribers some extra features, such as access to the makers of many of the vlogs that they create. For example, many Youtubers are featured in makers videos, and they can be added to your MySpace or Facebook page to share with your audience. The nice thing about membership sites like These Are The Guys is that they usually have many more creators than you would find by searching for the names of the actual videographers individually.
And last, but certainly not least, you can sell advertising on your videos through super chat rooms that You Tube owns. These chat rooms are just like regular forums except that you get your videos uploaded to your You Tube account instead of YourSpace or Facebook. Basically, all of the members log in, answer a few questions (made by the creators of the video) and then post a link to their video on their profile. When a visitor comes in, they can see their name at the top of the chat room and can click on it to open it up. These rooms are particularly useful because most of the members are interested in the same things as you, so if you talk about the same kinds of things as them, they’re much more likely to hang out and watch your videos.
There are a lot of other ways to monetization on YouTube, but these are just two of the many you can do. There are several other niches you can use to generate ads to your videos, and if you combine them all you can make lots of money even with the smallest of audiences. Just remember that the goal with any type of monetization is to build a large audience that will stick around. If you do that, making money should be simple after that.